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M2080-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 - Dump Information

Vendor : IBM
Exam Code : M2080-241
Exam Name : IBM Enterprise Marketing Management Sales Mastery Test v1
Questions and Answers : 30 Q & A
Updated On : October 19, 2017
PDF Download Mirror : M2080-241 Dump
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M2080-241 Questions and Answers

M2080-241


QUESTION: 23

What percentage of the market use Web analytics?


  1. Over 90%

  2. Over 75%

  3. Under 40%

  4. Under 60%


Answer: B


QUESTION: 24

Which of these business problems is one that an IBM EMM product solves?


  1. Database through-put

  2. Staffing requirements

  3. Event detection

  4. Sales forecasting


Answer: D


QUESTION: 25

Which role is part of the executive role, for the target audience, for the Coremetrics product?


  1. VP Finance

  2. CMO

  3. VP Engineering

  4. CFO


Answer: B


Explanation:

Since Coremetrics is all about marketing. The executive role for the target audience should be Chief Marketing Officer or CMO.


QUESTION: 26

What is one benefit listed in the value proposition of the Coremetrics product?


  1. Refinebusiness contacts into leads.

  2. Build new connections to legacy applications.

  3. Tie-in former IBM business partners to EMM processes.

  4. Increase conversions and retention.


Answer: D


Reference:

http://www.coremetrics.co.uk/solutions/customer-history-live-profiles.php


QUESTION: 27

Who are the influencers for using the Coremetrics EMM product?


  1. Practitioners

  2. Managers

  3. Executives

  4. Board of Directors


Answer: B


QUESTION: 28

Who are the decision makers for using the CoremetricsEMM product?


  1. Practitioners

  2. Board of Directors

  3. Executives

  4. Users


Answer: C


QUESTION: 29

What is the main objective of the EMM solution for IBM customers?


  1. Power the success of every marketing organization with innovative technology solutions.

  2. Entertain new business prospects by adapting legacy systems.

  3. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

  4. Decentralization of content in the marketplace.


Answer: A

QUESTION: 30

What is one of the main steps in the progression of the Coremetrics life cycle?


  1. Advance customers

  2. Deliver products

  3. Build reporting structure

  4. Create customer confidence


Answer: A


Reference:

http://www.coremetrics.com/solutions/customer-lifecycle-conversion.php


IBM M2080-241 Exam (IBM Enterprise Marketing Management Sales Mastery Test v1 ) Detailed Information

M8010-241 Test Information / Examination Information


Number of questions : 30
Time allowed in minutes: 60
Required passing score : 76%
Languages : English


M8010-241 Objectives




References:


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