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M2065-659 IBM Smarter Cities Sales Sales Mastery Test v1

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Test Code : M2065-659
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: 42 true Questions

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IBM IBM Smarter Cities Sales

IBM Acquires Dublin-based Cúram software to enhance Smarter Cities | true Questions and Pass4sure dumps

In a press release on Monday, IBM (NYSE:IBM) announced that it has signed a definitive condense to purchase Cúram software Ltd., a Dublin-primarily based provider of utility, to advocate executive organizations administer convivial welfare and health features. The acquisition is a fraction of IBM’s Smarter Cities initiative and will live integrated into IBM’s application community. [] They at present fill a $187 Trefis cost estimate for IBM.

See their plenary evaluation of IBM

About Cúram utility

Cúram software enables cities and governments a single view of benefits and features obtainable throughout agencies, ranges of executive, inner most and not-for-income companies assisting them focus on lowering typical application fees by using making inevitable that the benefits and functions supplied address core issues. It is used through health and human capabilities, group of workers features and convivial safety groups worldwide to bring welfare, convivial assurance and both individual and service provider based convivial programs.

IBM’s Smarter Cities presents large competencies

IBM’s Smarter Cities initiative helps cities and governments serve citizens better by using adopting more smart and productive ways to analyze records, anticipate issues and coordinate supplies. here is a stately probability for IBM as research company IDC estimates the new Smarter Cities counsel know-how marke at $34 billion in 2011 and that it is going to grow greater than 18 p.c per year to $57 billion through 2014. The Cúram utility acquisition will aid IBM extend its management in this area.

before this acquisition, IBM has made a few bulletins this year bettering or adding to its Smarter Cities choices for cities and governments. In June, IBM delivered the IBM astute Operations middle, which provides a unified view of everyone metropolis businesses so officers can predict events and promptly reply. (See large Blue Promotes ‘Smarter Cities’ packages to entice Cities as consumers) Later in October, IBM completed acquisition of i2, a number one provider of intelligence analytics for crime and fraud prevention.  (See IBM Sees stately Market in Making Cities Safer with i2 Acquisition)

remember How a corporation’s items affect its inventory fee at Trefis

IBM Vet Peter Porter Named Oracle Federal gadget earnings Director | true Questions and Pass4sure dumps

Peter Porter

Peter Porter, previously a certified customer executive at IBM‘s (NYSE: IBM) public sector business, joined Oracle (ORCL) as director of federal device sales, G2Xchange and many others said Monday.

He has greater than 30 years of expertise sales undergo and is answerable for main a team of gurus that presents Oracle systems to federal civilian agencies.

Porter held a 29-12 months profession at IBM, the residence he up to now managed the company’s company development efforts focused on the U.S. Postal provider and revenue of the IBM Smarter Cities portfolio.

previous in his company career, he worked in income positions at Tektronix and Hewlett-Packard.

verify additionally

The arm of fitness and Human features has issued a solicitation for a feasible five-year, …

A accepted Dynamics (NYSE: GD) industry unit has obtained a $125M condense change from the …

IBM's Smarter Cities problem to aid five Cities improve features to Their Residents | true Questions and Pass4sure dumps

ARMONK, N.Y., July 20, 2017 /PRNewswire/ -- IBM's (NYSE: IBM) Smarter Cities problem software (@CitiesChallenge) could live sending teams of enterprise specialists to five municipalities through 2018 to supply seasoned bono consultative tips on considerations such as cost-effective housing, economic construction, immigration, and public defense.

The 5 recipients – Busan, Korea; Palermo, Italy; San Isidro, Argentina; San Jose, usa; and Yamagata metropolis, Japan -- were selected from a incredibly aggressive pool of more than a hundred cities everywhere that applied for a equip of consulting features from IBM.

since 2010, IBM's citizenship arm has made such Smarter Cities challenge promises to greater than one hundred thirty cities worldwide chosen from greater than 600 applicants, with basically 800 of IBM's exact specialists offering seasoned bono services valued at greater than USD $68 million. each consulting engagement has a commercial value of USD $500,000.

For the upcoming seasoned bono consultative engagements, IBM may additionally exercise Watson's cognitive analytics capabilities to establish and recall into account city statistics similar to transportation patterns or public health developments. Or, herbal and human-influenced meteorological activities may well live parsed, taken from the world's largest climate records units, recorded with the aid of The climate company, an IBM business. evaluation of such suggestions might likewise advocate inform IBM's suggestion to city stakeholders to address their indigenous challenges.

right here's how a customary Smarter Cities problem engagement works: After ascetic practise, IBM Smarter Cities problem groups, comprising six IBM experts, spend three weeks working carefully with metropolis body of workers in every successful metropolis, examining information a few critical situation dealing with the municipality. crew contributors believe distinctive views on the theme via meeting with local officers, citizens, groups, and not-for-gains. premiere practices used by means of other cities are studied. After working intently with city management, the IBM crew then recommends ingenious and principally tailor-made methods to tackle the challenge.

Smarter Cities challenge engagements fill helped cities everywhere to vastly enhance the fine of lifestyles for his or her residents. projects counseled by artery of IBM assistance fill helped to upgrade odds of metropolis body of workers, enabled cities to win prestigious awards, and made them extra competitive. listed below are probably the most outcomes executed so far:

  • Memphis, USAand IBM labored to correctly design a aim for reducing exact and enhancing response time for emergency health functions, and for bettering long term healthcare, mainly for the metropolis's most supine citizens.
  • Pingtung County, Taiwanwon the 2015 power sensible Communities Initiative top of the line Practices Award from amongst 200 submissions throughout Asia Pacific for its implementation of a smart microgrid, according to its Smarter Cities challenge options.
  • Dublin, eire labored with IBM to assess the feasibility of adopting photo voltaic power, and correctly apportion in solar panels on the roofs of very nearly everyone city government buildings.
  • Porto Alegre, Brazil created Digital PoA to facilitate online communicate between residents and city officers to establish priorities and shape the municipal charge range. in one effect, public transportation routes were adjusted to assist underserved residents greater entry health functions.
  • Pyeongchang County, South Korea, host of the 2018 Olympics, is developing and advertising new tourism alternatives that lengthen past its ski areas to the herbal grace in the southern fraction of the county. this may assist close a socioeconomic hollow and lay the foundation for an improved tourism industry past the winter games.
  • Syracuse, usa, used its Smarter Cities problem insights to establish neighborhoods that were supine to extended home vacancies, then exercise supplies to stabilize the neighborhood and tax base.
  • Townsville, Australiaearned the celebrated national smart Infrastructure Award for a pilot application to chop back water consumption.
  • Jennifer Ryan Crozier, IBM's vice president of corporate Citizenship & President of the IBM basis, congratulated the winners, saying, "Over the final seven years, we've seen mighty purposes from greater than 800 cities world wide who fill proposed ways in which IBM's capacity and expertise may aid them to tackle their toughest considerations, but 2017 really stood out.  We congratulate this 12 months's winners and materialize ahead to taking fraction with every of them on the Smarter Cities challenge."

    A video summarizing IBM Smarter Cities challenge projects will likewise live considered here and extra historical past about the program and its many successes can live organize at

    observe everyone of IBM's citizenship initiatives by means of traveling the CitizenIBM weblog at and on Twitter, at @citizenIBM. For extra assistance about IBM citizenship, delight visit

    Contact(s) assistance Ari Fishkind IBM Media

    View original content material with multimedia:

    source IBM

    Copyright (C) 2017 PR Newswire. everyone rights reserved

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    St. Petersburg situation University Wins Prestigious IBM-Sponsored "Battle of the Brains" | true questions and Pass4sure dumps

    EKATERINBURG, Russia, June 25, 2014 /PRNewswire/ -- Three students from St. Petersburg situation University have emerged as World Champions of the 38th Annual World Finals of the ACM International Collegiate Programming Contest (ICPC) sponsored by IBM (NYSE: IBM).  Headquartered at Baylor University and known as the Battle of the Brains, the world's oldest and most prestigious programming competition challenged 122 university teams to decipher knotty real-world problems under a strict five hour deadline. 

    Hosted by Ural Federal University, the event activities exposed students to key emerging industry trends, such as cognitive computing and IBM's Watson. One of the most significant innovations in IBM's history, Watson is revolutionary in its capacity to interact in natural language, process vast and disparate forms of stately data and learn from each interaction. Exploring Watson's capabilities was a unique break for the contest participants.

    In a test of teamwork, speed and skill, the contest challenged students to decipher the most computer programming problems in the least amount of time. Demonstrating the elite talent of its team members, St. Petersburg situation University successfully solved seven problems in five hours. The World Champions revert home with "The World's Smartest Trophy," as well as awards and offers of employment or internships with IBM and other leaders of the IT industry.

    "As a leading technology company, IBM recognizes the significance of providing opportunities for students from around the world to ascertain and embrace the latest technological innovations," said Alain Azagury, Director of IBM Software Group Technical Strategy, Member of IBM Academy of Technology and Sponsorship Executive of the ACM-ICPC. "The ACM-ICPC assembles the world's best computing students and challenges them with scenarios of true world issues. They believe these students are the future leaders of their province and are committed to nurturing their development as they conclude their studies and prepare to enter the global workforce. They hope some of these remarkable problem solvers will contribute to helping us build a smarter, more efficient planet."

    In addition to the contest, participants had the break to explore some of the technologies made in IBM's Research and development Labs and network with world-leading technology experts. The break for students to ascertain Ekaterinburg, a vibrant city straddling the European and Asian continents, and interact with peers from around the world completed this once-in-a-lifetime experience. 

    "The ACM-ICPC is a wonderful break for students from around the world to near together, collaborate, and exchange different views and experiences," said Dr. Bill Poucher, ICPC Executive Director and Baylor University Professor. "I am excited to survey what these students will execute with the mastery they've gained from this contest and from each other as they continue their academic and professional pursuits as ACM members." 

    A live broadcast of the contest, facilitated by SKB Kontur, aired on 

    Moscow situation University, Peking University and National Taiwan University finished the competition in second, third and fourth places, everyone earning the coveted gold medals. The regional champions are New York University (North America Region); St. Petersburg situation University (Europe Region); Alexandria University – Faculty of Engineering (Africa and the Middle East Region); Instituto Militar de Engenharia (Latin America Region); Peking University (Asia Region); and University of New South Wales (South Pacific Region).

    This year's top twelve teams that received medals are:

  • St. Petersburg situation University (Gold, World Champion)
  • Moscow situation University (Gold, 2nd Place)
  • Peking University (Gold, 3rd Place)
  • National Taiwan University (Gold, 4th Place)
  • University of Warsaw (Silver, 5th Place)
  • Shanghai Jiao Tong University (Silver, 6th Place)
  • The University of Tokyo (Silver, 7th Place)
  • University of Zagreb (Silver, 8th Place)
  • St. Petersburg National Research University of IT, Mechanics and Optics (Bronze, 9th Place)
  • National Research University Higher School of Economics (Bronze, 10th Place)
  • Tsinghua University (Bronze, 11th Place)
  • Comenius University (Bronze, 12th Place)
  • The 122 teams that competed in the World Finals emerged from local and regional ICPC competitions held this past fall. Initially, selection took residence from a province of more than 300,000 students in computing disciplines worldwide. A record number of students advanced to the regional level, as 32,043 contestants from 2,286 universities in 94 countries on six continents competed at more than 300 sites, everyone with the goal of earning one of the coveted 122 invitations to Russia.

    About the ACM-ICPC Headquartered at Baylor University, the ACM-ICPC is a global competition among the world's university students, nurturing new generations of talent in the science and art of information technology. For more information about the ACM-ICPC, including downloadable lofty resolution photographs and videos, the complete World Finals roster and final standings, visit ICPC headquarters and ICPCNews. Additional information can live organize via the "Battle of the Brains" podcast series. For IBM's insights, visit the company's University Relations page. ensue the contest on Twitter @BrainBattleICPC and @ICPCNews, #ICPC2014. 

    About IBMIBM is the world's largest information technology and service provider. IBM invests in lofty industry values and strategic markets such as stately data analytics, cloud computing and cognitive computing. Made with IBM, these capabilities address the needs of clients and the society. IBM software engineers around the globe travail to decipher real-world industry issues for clients in more than 170 countries. IBM provides industry solutions in areas such as health care, finance, smarter commerce, smarter cities, energy, utility, communications, public service, transportation, manufacturing, and many others.  For more information, visit

    About ACM ACM, the Association for Computing Machinery, is the world's largest educational and scientific computing society, uniting computing educators, researchers and professionals to inspire dialogue, partake resources and address the field's challenges. ACM strengthens the computing profession's collective voice through stout leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.

    About Ural Federal University  Ural Federal University is one of the leading research institutions in Russia, focusing on economics, convivial sciences, humanities, natural sciences and mathematics. Since 2008 it bears the cognomen of its former student, Boris Yeltsin, who in 1991 was elected the first president of the Russian Federation. The university has 18 departments which proffer over 120 bachelor's and 80 master's programs. The university's enrollment is over 45,000 students, including more than 6,000 students studying information technologies and computer science. As the host of the 2014 ACM-ICPC World Finals, Ural Federal University becomes the second Russian university to host the contest, following St. Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO), the 2013 host.

    About SKB Kontur SKB Kontur is one of the largest software developers in Russia. The company is a well-known leader in the sphere of software for EDI, technologies for accounting and industry administration automation. Founded more than a quarter of a century ago, SKB Kontur continues to grow dynamically. lofty growth rates are based on innovations developed through its large R&D department. The company's new products are differentiated by original and simple solutions that exercise unique technologies. Of particular note, 13 ACM-ICPC Ural finalists travail at SKB Kontur.

    Media Contact:  Rebecca Masterbone  For the International Collegiate Programming Contest (ICPC) Tierney  (215) 


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    7 Digital Marketing Marketing Trends You Can’t Afford to Ignore | true questions and Pass4sure dumps

    7 Digital Marketing Trends You Cant Afford to Ignore

    “I would fill written you a shorter note but I didn’t fill the time.”

    This quote attributed to many different sources sums up what they are facing in this now very knotty world. But keeping it simple and short takes time and effort. Distilling the knotty into something that makes sense in one sentence or even a six second video is an art configuration that is to live treasured.

    But as marketers that is what you are confronted with. Increasing complexity. It is just one of the trends that will impact your industry in the years ahead.

    We likewise requisite the birthright tools, platforms and technology to advocate us scale the huge amounts of data and babel that now confront us online. Here are 7 digital marketing trends that you requisite to maintain your eye on.

    1. Increasing complexity

    Tech is largely to failing for making marketing complex. But it’s likewise the answer. Making sense of tons of data, always on marketing and the many forms of splintered media is something tech platforms execute well.

    Right alongside that sits different categories of complex. Facebook advertising is a discipline on its own that requires focus. Then add the shadowy science of “Search Engine Optimisation” and understanding the many stirring parts that require mastery.

    The types of media they requisite to master includes live streaming, Facebook videos and GIFS and Infographics. Then you requisite to master marketing automation and ersatz intelligence tools and platforms.

    2. Marketing technology

    Marketing technology (sometimes called Martech) is continuing to grow. According to Venture Beat there has been over $134 billion invested in this category in startups in just 5 years. In 2018 IDC is predicting that CMO’s will spend $32 billion on buying and implementing Martech solutions.

    But the category has 3 core categories. B2B marketing, B2C marketing and advertising technology. It should not live seen as one size fits all.

    According to Ajay Agarwal in an article on TechCrunch there is an smart divide between spending on marketing versus sales between B2B and B2C. B2B companies spend much more on their front stop sales than on marketing at a ratio of 10:1. B2C spends a lot more on marketing than sales with an inverse ratio of 10:1.

    Maybe they will hope to survey Salesforce dominate B2B marketing tech as it is the predominant sales tool for B2B globally.

    He sees the key trend and break as one in which a B2C marketing company can create a B2C system of record from the start of the customer journey to sale.

    3. The tower and tower of algorithms

    The beauty at the the birth of convivial media networks was their simplicity. They flowed past you unfiltered.

    Twitter was a distilled stream of unfettered consciousness. Facebook was a flowing page of diverse ideas and people. And some sat outside your tent of ideas and interests.

    But things fill changed.

    The requisite to originate money from the platforms meant that algorithms needed to live programmed to ensure that the convivial networks could start to monetise their distribution. The organic achieve that initially excited marketers, writers and entrepreneurs has been dialled back.

    Also the volume of data has likewise exploded in the final 10 years driven by the two obsessive technologies of convivial media and smartphones. To originate sense of that as finite humans means they requisite advocate from the machines. And they flee on algorithms.

    Why execute they requisite algorithms?

    The amount of data that confronts us each day needs filters to advocate us originate sense of it. Here is the global digital snapshot of the size of the ecosystem that confronts us.

    These platforms, devices and networks are producing this avalanche of data.

  • 5.97 billion hours of YouTube are watched every day
  • 4.3 billion Facebook messages are posted each day
  • 67 million images posted on Instagram every 24 hours
  • 269 billion emails are sent 24/7 each day
  • How algorithms are applied

    Algorithms likewise advocate marketers and entrepreneurs crash through the clutter. And they are used to achieve your target markets on Amazon, Tripadvisor, search engines and even in email marketing .

  • Amazon – products or books you might like based on past activity and other underhand codes.
  • Search – Content and information you want to find.
  • Social – People you want to hear from or see.
  • Emails – Gmail now uses an algorithm that sorts it into tabs and likewise sends it automatically to spam based on its filters.
  • GPS – advocate us navigate a city or find their artery to a hotel.
  • Choose a restaurant – Reviews on Yelp or on Tripadvisor.
  • So they requisite to maintain studying how they travail and learn to travail with them as they continue to change and shape shift.

    4. Platforms and apps

    The web is stirring away from an Internet of websites to an Internet of apps and platforms. You may not fill noticed it but it is happening birthright before their eyes. In 2014 more people accessed the Internet though mobile apps than desktop computers for the very first time.

    In 2017 over 86% of their time is spent on apps on their mobile phones.

    This stately trend is something that can’t live ignored and marketers are going to requisite to travail out how they achieve consumers via apps and platforms. The obvious own to this in fraction will live the tower and tower of Facebook advertising from the platform and likewise applying marketing tactics to apps like Messenger and WhatsApp.

    5. ersatz intelligence

    There are two things that humans aren’t first-rate at. Collating and making sense of the vast amounts of data and likewise scaling their humanity. That is what machines transcend at and ersatz intelligence allows humans to amplify themselves.

    Watson, Einstein and Rank Brain are just three of the stately players battling out for world domination in ersatz intelligence . Watson is owned by IBM, Einstein by Salesforce and Rank Brain by Google. But underneath these giants who mostly exercise it for internal exercise sits a growing sweep of apps and platforms that are using AI for niche marketing optimization.

    Chatbots were maybe the first obvious exercise of AI for marketing with their abilities to manipulate initial enquiries without the requisite for human inervention. But what are some of the other ways AI is being used and imagined for improving marketing performance and scaling?

    Robert Allen from CITU lists 15 ways in which AI can live used for marketing.

    But let’s recall a closer leer at just 3 ways you can exercise ersatz intelligence .

    Content creation

    An AI program called WordSmith produced 1.5 billion pieces of content in 2016. The other challenge is not just creation but curation of content at scale. An AI tool like Rocco can recommend content from convivial media that your followers are likely to love.

    Pay per click advertising

    Making positive that you are making the best exercise of your budget when performing paid ad campaigns with millions of dollars in spend means AI becomes an attractive option.

    Albert and frank are two marketing platforms that exercise machine learning to buy media and deliver ads for the best results. And this is done at scale and speed that no human could ever hope to achieve.

    Email marketing

    Making email smarter instead of a blunt tool for just broadcasting is something that AI can offer. AI can improve the delivery time for achieving the best open rates, target customers with the birthright emails and even product recommendations that they want to buy.

    McKinsey research estimates that Amazon generated 35% of its revenue with email product recommendations driven by AI.

    6. Video

    Video continues to emerge as a visual marketing trend that sits in a variety of buckets. For simplicity they can residence them in 3 categories. Traditional 30 second ad style, live and convivial pre-recorded for social.


    The traditional 30 second ad style video 20 years ago was typically created 4 times a year with a 2 million dollar budget for each. This continues but the 2 trends that are transforming video today are driven by convivial media realities of live streaming and 6 second videos.

    Live streaming

    Live streaming is the flaming new trend with Facebook (Facebook Live), LinkedIn, Twitter with Periscope and YouTube with its “Live Events”

    According to “As ad-blocking continues to grow in popularity it’s more critical than ever for brands to engage consumers via entertaining content and indigenous advertising”

    And live streaming is one of those forms of content.

    Image source: GlobalWebIndex

    But the challenge with any configuration of video is doing it well.

    The 6 second pre-recorded video

    According to AdAge, Facebook has already been telling its video advertisers to hit people with faster messages. The 6 second video emerged as an exemplar ad length in a recent test conducted with Tropicana.

    Tropicana compared the results from Facebook ads that were 6, 15 and 30 seconds long. The shortest saw “higher brand metrics across the board,” Sandberg said.

    Companies like Shuttlerock are using technology to scale 6 second Facebook video ad and are riding the wave of what the data is telling us is the most efficacious length for a video.

    But the challenge for everyone video is quiet the messaging. Video is now often watched in silence with subtitles running so people can read while viewing.

    7. Influencer marketing

    The tower of ad blocking means that reaching your audience via influencers is on the rise. A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions.

    Today’s consumers prefer to originate their purchasing decisions based on either recommendations from friends and family, or from online influencers they admire and trust.

    Also the intuition influencer marketing trend is becoming entranced is its performance. Just check out these stats on the effectiveness of influencer marketing:

  • Businesses win approximately $6.50 for every $1 they spend on influencer marketing.
  • 81% of marketers who fill used influencer marketing deemed it to live effective.
  • 86% of women eddy to convivial media platforms before making a purchase.
  • Influencer marketing delivers 11 times higher ROI than traditional forms of digital marketing.
  • There are likewise 2 divorce categories of influencer marketing. B2C which is generally about pile brand awareness and B2B which often is more about lead generation and measurable results.

    8. Storytelling

    Despite everyone the tech there is a true movement to making their marketing more human. Companies are backing causes. Taking a stand whether it is for equal opportunity, ageism or sexism. Marketers and entrepreneurs are using “live” video to partake their ideas and insights.

    But the trend that I am enjoying is seeing the tower and application of storytelling being woven back into the digital marketing landscape. It is being used more in blog posts and online presentations. It is being written into emails to stand out from what is often an ocean of bland information and data.

    We fill been distracted too long by the shiny new tech toys and forgotten some of their humanity in the process.

    It’s likewise time to exhibit better stories.

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