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M2010-649 IBM Rational Systems & Software Engineering Sales Mastery Test v2

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M2010-649 exam Dumps Source : IBM Rational Systems & Software Engineering Sales Mastery Test v2

Test Code : M2010-649
Test name : IBM Rational Systems & Software Engineering Sales Mastery Test v2
Vendor name : IBM
: 36 actual Questions

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IBM Unveils trade administration application for system i | killexams.com actual Questions and Pass4sure dumps

IBM closing week unveiled and delivered Rational group concert for i, a new suite of exchange management utilities for outfit i and energy systems stores. The application, which plugs into Rational Developer for i (RDi), is an i OS version of Rational group live performance, and offers device i stores with built-in supply control, change administration, and construct management capabilities, in response to IBM.

For years, IBM has relied on third-celebration software builders to supply supply handle and change management capabilities for its AS/400, iSeries, outfit i, and now vigour systems server platform (with some exceptions). With the acquisition of Rational, IBM got a primary-fee exchange administration product, however like so many IBM products, it became in reality geared toward so-known as “open techniques” platforms like home windows, Unix, Linux, and other working programs.

With the delivery closing week of Rational crew live performance for i, IBM has proven that it’s become more concerned with giving the Rational change management product official gadget i capabilities. The product does this by route of delivering a local i OS edition of Rational team concert version 7.5, and assist for one of the piquant features of the proprietary platform, together with programming languages used essentially on the system i server and its windows-like IFS file equipment.

on the heart of Rational team live performance for i is the Rational crew concert for i repository, which gives consumers the potential to store, manage, and track changes to supply code modifications to RPG, COBOL, EGL, and Java purposes. The utility lets managers set project milestones, allot each member of a group to a particular role, and array screen construction work.

On precise of this repository, IBM provides functionality to coordinate teams of builders, and makes it workable for them to drudgery in parallel devoid of stepping on every other’s toes. developers can check out a particular detail that needs drudgery or debugging, and Rational crew concert for i’s workflow monitoring ability will execute inescapable that any changes follow a logical progression and are merged back into a managed edifice technique.

also covered in Rational team concert for i is build management performance for scheduling and executing software builds across distinctive aboriginal or faraway servers. The product includes build brokers that hasten natively on IBM i (the official IBM identify for i5/OS V6R1), and instantly hasten instructions to extract RPG, COBOL, and Java source code from the repository and bring together it at set intervals.

groups of developers also profit new techniques of speaking and taking part. The product’s “work merchandise management” capabilities permit individuals to talk about a specific merchandise, and to collect hold of updates about changes to specific parts of an software through RSS feeds, amongst other capabilities. besides the fact that children, this performance is simply purchasable when the usage of Rational group concert for i with RDi.

Rational crew concert for i includes a home windows interface that plugs into the Eclipse-primarily based RDi product set. The product additionally comprises an AJAX-based mostly net client that allows occasional clients to view experiences and notice what every these crazy programmers are as much as.

Rational crew live performance for i supports construction on i5/OS V5R4 and i 6.1. The customer component runs on windows XP or windows Vista, whereas the server ingredient runs on WebSphere application Server or WebSphere specific.

Rational crew live performance for i shipped terminal week on electronic media, and will subsist obtainable on physical media December 19. IBM is offering free 60-day trials in hopes of constructing a client base. For extra assistance, remark application Announcement 208-384.

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Is it the role of brands to fix their fractured times? | killexams.com actual questions and Pass4sure dumps

There is a growing chorus of concern at the growing isolation and convivial solicitude in a world that looks increasingly fractured politically, socially and economically. And they are inundated with news, notifications and posts, and in circle spend microscopic time emotion the satisfaction of community in an always-on world. To debate some of these issues and explore the role of brands in addressing the ‘belonging’ deficit, a panel discussion was held at The Drum Arms in London during Advertising Week Europe.

Hosted by The Drum associate editor, Sonoo Singh, the panel included marketers from BT, TUI UK and IBM iX.

Technologically isolated or connected?

In the age of technology, there are growing concerns of how tech is socially isolating the population. What roles then for brands to cheer fix that? “Almost overwhelming” is how Toby Horry, brand and content director, TUI UK describes how as a species technology has allowed us every to connect.

But adds: “Although, I'm not confident if it's the role of brands to fix that. I don't know if they can but it's clearly necessary that brands demonstrate the role and understanding they occupy of the digital world. Even the word isolation requires a bit of qualification because it's not that everyone is sat on their own, not talking to anyone. We're more connected than ever.”

Zaid Al-Qassab, chief marketing officer, managing director, BT/EE/Plusnet says that of course we’re now connected in more ways now than they could occupy dreamed of 10 years ago. “If you're going to be, as they are, a communications technology brand, you've got to mediate about how people are not just connected but connected well.

“Truly connected in the route you signify when you talk about your connections with your friends and loved ones. Not just connected by pipes and wires to hundreds or thousands of different objects and people around you.”

IBM iX digital strategy and iX Lead, UKI vice president, Debbie Vavangas, however believes that it is the responsibility of a brand to enable that.

“Before, it was enough for us to engage with the product. Now they want wonderful experiences while they engage with those products. As consumers, they want to subsist participate of a set of eco systems that arrive together to enhance their lives in a meaningful route that matters to us.

“If it's not driven by the brands within those eco systems, then you're leaving it to the tech companies and that's a Dangerous place.”

Purpose, purpose, purpose

It’s one of 2019’s worn-out buzzwords, but purpose really has taken off as brands execute their judgement for being. The panel agreed that it has to subsist birthright for the brand. For some it’s the birthright thing to do, for others, having a lofty sense of purpose could prove to subsist the wrong move.

Horry insists that brands necessity to understand the positive role they can play in people's lives. “They necessity to execute confident they follow through on that, but it doesn't necessarily signify they occupy to deliver the world or dawdle up to that higher order of purpose every the time. For some it works, for some it doesn't.”

Al-Qassab adds that when brands adopt a purpose, it needs to subsist proximate to what they and the people in their business do. He says: “The people in those businesses are humans just like the comfort of us and they want to believe that their company, brand and product is doing something useful.”

And you don’t always occupy to roar out to the world that you’re doing something great. Al-Qassab gives the specimen of how BT helps educate teachers in primary schools on how to talk to children on these challenges of communication.

“It comes with the territory of being a communications company that you necessity to allow people, especially puerile people as they grow up, to understand how to use communications well,” says Al-Qassab. “It's participate of their purpose because it fits what they are, what they sell and what their capitalize is. And as a business they are not always telling you about such initiatives.”

Taking a political stance

Purpose can signify anything from convivial matters every the route to backing political issues. But should brands assume a side when it comes to politics?

There are other causes that brands heavily back, according to Vavangas, in participate because they want to use their position of influence to cheer change the world for good. “But also, because it's damn smart marketing,” she says. “It’s about being honest to the core sense of the brand.

“Should brands arrive out and execute a political statement, getting everybody behind the labour party or Brexit? That's a Dangerous position to subsist in. What they've got to try and execute is create a sense of belonging that can reach every consumers.”

Beyond belonging

There’s more to belonging that purpose. For Al-Qassab, for instance, BT Sport is a route of belonging. “Sports is by nature quite tribal, and people want to watch it together at home or in the pub,” he insists. “You're on one side or another. Any company can study at the things that it has at its disposal, and that naturally leads to tryst so that there is microscopic necessity to engage by creating unsuitable communities or loyalty programmes.”

It’s about finding the birthright amalgamate between emotional and rational reasons to believe, according to Horry. It can subsist difficult to develop rational reasons in today’s tech-led world; however, he agrees with Al Qassab that sports is a remarkable example. “It will occupy cost BT a lot of money to collect to that rationale judgement to believe but it's clearly worth it.”

Vavangas adds that until you know who your audience is, how can brands possibly occupy any thought what benign of purpose they should occupy or what would trigger that sense of belonging.

Balancing purpose and products

Whether you hated or loved it, Gillette’s recent campaign sparked a debate about the next generation of masculinity, something that is at the core of their brand.

Al Qassab, a former UK managing director of Gillette believes that the campaign evaluated what Gillette is as a brand.

He says: “They tried to find a modern purposeful assume on masculinity, and I cheer them for that. For trying. The intent was good. Whether the execution worked or whether it was unnecessarily alienating to some people, is a moot point. But should brands subsist looking for things like that? And trying to execute the birthright thing that chimes with their target audience? Yes, they absolutely should.”

He reminded the audience how 20 years ago, the brand has pushed ‘The best a man can get’, which was echoing the times of what a noble man should be. Which is what it’s trying to execute the selfsame today, Al Qassab adds. “They've always been at it with the Gillette brand, but it's something that consumer noble occupy really embraced as they've realised there's less and less product differentiation.”

Purpose seems to subsist much more prevalent in FMCG, adds Horray. “It's difficult to drive genuine product differentiation.

“Gillette is representative of what has happened in a lot of FMCG, it's really difficult to drive differentiation that's meaningful and what the people actually want. Which is why you're seeing a lot of the purpose driven brands in FMCG and not necessarily in brands that occupy more service component like holidays or telecommunications.”

Vavangas concludes: “We are seeing less of reflecting the times that we're in now and more trying to drive the change. Whether it's Gillette or Bodyform, these are very great campaigns that discourse to the core of society and gender.”


IBM Expands Offerings to cheer Businesses Simplify and Manage Advanced Systems Software progress | killexams.com actual questions and Pass4sure dumps

Systems management, defining product requirements, and innovative development

ARMONK, N.Y., Dec. 16 -- IBM today announced new software that helps companies simplify and integrate their business processes, enabling them to advance the progress of new products and services.

As a censorious first step in determining how every aspects of product delivery will subsist managed, new IBM Rational software helps to enable software developers and systems engineers to meet precise design criteria, comply with industry standards and compatibility challenges and ensure accurate data exchange among design and progress teams.

Today, organizations are struggling with the necessity to manage thousands of systems, integrate their progress resources around the globe and adopt industry standards to meet compliance mandates. As increasingly knotty products become interconnected with disparate systems, other devices, global users and online services, organizations necessity an all-encompassing approach to software design and development. In the growing bailiwick of sustainable energy, for example, sophisticated wind turbines, control stations, power generation systems, power grids and utility companies must operate as one to provide cleanly electricity to consumers' homes.

"Software has become the invisible thread that makes 'smarter' products possible," said Danny Sabbah, common manager of IBM Rational Software. "An unprecedented smooth of coordination is now required among the companies, partners and customers who produce, manage and consume them. These efforts must span the entire product lifecycle, and IBM's extensive cross-industry expertise, business transformational services and software solutions are helping customers meet these challenges."

IBM Rational Software has extended its portfolio of offerings in three areas to create the environment necessary to champion the knotty solutions to cheer manage the smart product proliferation including:

Systems Management -- Organizations require a high-level systems view of their solution architecture and information systems infrastructure to better processes and manage various scenarios. Rational System Architect enterprise architecture management software helps businesses evaluate the potential repercussion of change and other modifications. The new version of Rational System Architect is integrated with Rational Focal Point, which includes advanced analysis and conclusion champion capabilities to cheer organizations execute the birthright projects at the birthright time.

Defining Product Requirements -- In order to cheer businesses, requirements management software defines and manages product and project requirements when edifice and connecting systems. New enhancements to IBM Rational DOORS Web Access allow users to create new requirements and add traceability links to demonstrate compliance with censorious design criteria through a simple Web browser interface.

Innovative progress -- Software developers and systems engineers must subsist able to evaluate software designs before they are written into code. New enhancements to IBM Rational Rhapsody comprise features that enlarge collaboration between progress and quality assurance teams, better the specification, capture and documentation of systems engineering designs and extend Rhapsody's aboriginal language capabilities to comprise Japanese.

New IBM Rational Software Architect for WebSphere Software helps developers who occupy microscopic or no service oriented architecture taste develop SOA solutions with greater speed and use them to connect and champion distributed smart devices. IBM Rational Software Architect also includes features that allow the design and progress of next-generation communication services, such as "click-to-call" features and integrated voice, video and web.

And, with the explosion of intellectual devices in industries, from telecommunications to energy to consumer electronics, IBM's new Enterprise Verification Management Solution creates a comprehensive test and simulation environment that helps "System on a Chip" manufacturers better quality, reduce progress costs and deliver products faster.

Market handicap for EADS

EADS, a global leader in aerospace, defense and related services with headquarters in the Netherlands, is using IBM software requirements management and enterprise architecture solutions in the design of an increasing number of its knotty products and systems for its Airbus and Security divisions. "The IBM Software platform helps us to differentiate ourselves in the market. They will subsist able to enlarge their quality while reducing the time to market for their products," said Simon Bradley, vice president, Technology Capability Centre, Engineering, Physics, IT, Security Services & Simulation at EADS Innovation Works.

For more information:

www-01.ibm.com/software/rational/announce/smart[...]

www.ibm.com/smarterplanet/us/en/index.html?ca=v[...]


IBM and Rational token Java, XML agreement | killexams.com actual questions and Pass4sure dumps

June 28, 1999 -- In a dawdle to bolster its ability to create and speed to market enterprise-scale electronic-business applications, IBM today will advertise a marketing and progress alliance with Rational Systems that heavily promotes Java and Extensible Markup Language (XML) as well as the fledgling Unified Modeling Language (UML) and XML Metadata Interchange (XMI) programming standards.

With the deal the two companies aim to proffer a set of soup-to-nuts progress solutions that better allow programmers working in teams to design, develop, test, and deploy enterprise-level applications. They hope to arrive up with solutions for better business process modeling, business requirements definition, code generation, change request management, and systems management.

The deal comes at a time when officials from both companies believe the industry is quickly transitioning to a new aspect in the evolution of e-business applications development, one that emphasizes tying together systems spread across multiple platforms in order to present users with integrated views of its business.

"A banking customer who wants an audience-of-one presentation of every his relationships in the supply or value chain can occupy that. You can create an application that spans a lot of legacy systems and integrates different companies' systems rapidly," said Joe Damassa, vice president of application progress marketing for IBM's Software Solutions group in Somers, N.Y.

Damassa believes the new standard for success going forward will not so much subsist the number of transactions per second Web application servers can generate, but how many business process changes users can implement in a month.

"A key indicator will subsist how fleet you can execute business process changes in order to remain competitive in the e-business world. That is why they felt it was necessary to hook up with Rational to create faster progress cycles for these apps," Damassa said.

The first fruits of the partnership will subsist seen later this week when the companies deliver a new integration between IBM's Visual Age progress environment and the Rational Suite, an exertion that has been underway for the past three months. Centered around the XMI bridge, the integration enables round trip engineering efforts between VisualAge for Java and Rational Rose.

Explaining how the integration between Visual Age and Rational Rose works, Rational officials said Visual Age is able to read Java code, transform it into XMI definitions and from that create a visual model in Rational Rose. This presents developers with a graphical representation of the architecture of the code they occupy written.

The process also works in reverse, they said. "If you wanted to design your architecture graphically by drawing pictures in UML, you can. The models you draw in Rose can immediately generate Java code from those in Visual Age for Java," said Eric Shurr, vice president and common manager of Rational's corporate marketing and suits group.

Available for download on June 30, the new integration will subsist delivered as an add-in to Visual Age for Java at www.software.ibm.com/vadd for registered users. The product will ship as participate of IBM's Visual Age for Java Enterprise Edition.

Officials from both companies said the alliance is a logical commitment given the common goal each has of leveraging and extending users existing systems by delivering new mission-critical functions for e-business.

The deal further strengthens the existing progress relationship the companies occupy in place, company officials said. For instance, IBM's San Francisco components currently ships Rational Rose models with the San Francisco Application Framework and IBM's Insurance Application Architecture features integration with Rational Rose.

The Rational Test Studio currently can subsist used to automate and test applications written in Visual Age, and the Rational Suite Performance Studio can test applications built on IBM's Websphere Application Server, company officials pointed out.

Also as participate of the alliance Rational will more fully embrace IBM's Application Framework for e-business allowing the company to more easily integrate its technologies across the breadth of IBM's major progress platforms from mainframes to Windows NT-based servers.

By leveraging the Framework Rational, officials believe they can better leverage IBM's abilities transform core business processes and build more scalable and secure e-business applications. The Applications Framework complies with several open standards including Java, Enterprise JavaBeans, and Corba.

Rational officials believe its Rational Suite enhances IBM's Application Framework for e-business by better unifying software teams and supplying integrated solutions for analysts, developers, and testers working together.

"We are making it imperative in the software they ship to unify teams working together with different suites for the analyst, tester, and builder functions," Shurr said.

According to officials from both companies, the only products that overlap in their respective lineups are IBM's Team Connection repository and the Rational pellucid Case repository. Still, officials from each company said they will continue to sell the products separately while highlighting the communication bridge that allows users to drudgery across the two products.

Learn more about this topic

This story, "IBM and Rational token Java, XML agreement" was originally published by InfoWorld.



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