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00M-662 exam Dumps Source : IBM Security Systems Sales Mastery Test v2

Test Code : 00M-662
Test appellation : IBM Security Systems Sales Mastery Test v2
Vendor appellation : IBM
: 65 existent Questions

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IBM IBM Security Systems Sales

power methods Bucks The IBM fashion And Grows

April 24, 2019 Timothy Prickett Morgan

The energy methods company continues to develop, and that is first rate advice for everything IBM i shops, particularly for these of us who actively want for there to subsist boisterous competitors in server processors and methods architecture. It comes as no shock that they feel huge Blue nonetheless has a lot to present when it involves engineering systems that provide precise differentiation available in the market. the ongoing enlarge of power techniques – conserving the happiness of the immense IBM i and AIX consumer bases and expanding the Linux ground – is what's required for IBM to continue to compose the hefty investments in processor and device design that it has carried out on the grounds that launching the power architecture again in February 1990.

IBM has achieved slightly of rejiggering in its fiscal reporting segments because it prepares to soak up open source utility large pink Hat, which it provided to acquire for $34 billion final fall, into its solid someday in the 2d half of this yr. This rejiggering became likewise executed as IBM is preparing to promote the Domino collaboration utility and a number of on premises advertising applications to HCL, sells off its final marketing applications to Centerbridge, and has just completed selling off its Seterus personal loan servicing enterprise to Cooper neighborhood. within the first quarter, these companies represented around $417 million in revenues, so this time next year, when these groups are long past, the Q1 2019 numbers could subsist that much abate when looked at from a relentless operations viewpoint.

The kindly information is that red Hat is a $three billion (annual) software enterprise growing to subsist at 25 percent or so, and its numbers will snap in and greater than compose up the change. As section of the reporting section rejiggering, IBM merged its cloud utility and so-called cognitive utility into one group – cognitive skill database, analytics, and transaction processing structures – and likewise merged its protection features with its security software. The latter makes decent feel. I account it's a stretch to call databases, transaction monitors, a lot of middleware, and such “cognitive” however IBM has to are trying to contour some benign of rejuvenation myth that Wall highway will buy – as Do everything IT providers that beget been round for as long as large Blue has been.

in the first quarter ended in March, IBM’s complete revenues beget been $18.18 billion, down 4.7 percent, and the enterprise posted web income of $1.59 billion, down 5.2 %. IBM is generating numerous cash, youngsters nothing dote a hyperscaler does, and entire the quarter with $18.14 billion in cash and securities, roughly akin to that first quarter of earnings. IBM is build up its struggle chest to pay for that pink Hat deal, and is selling those software units above to elevate funds to pay off red Hat shareholders, who beget given the acquisition the green light. (Regulators within the u.s., Europe, and China beget yet to weigh in, but they'll.)

IBM’s programs neighborhood, which peddles device z and vigour systems servers in addition to storage arrays and software and operating programs for these contraptions, had earnings of $1.33 billion to reseller partners and cessation users, down 11.5 p.c, with an additional $163 million bought to other IBM groups and divisions, up 6.5 percent year on yr. complete systems revenue got here to $1.forty nine billion, down 9.8 percent. They assess that within these figures, IBM offered about $907 million in methods hardware (including up server and storage hardware) externally, down 16 percent, and working device salary got here in at $428 million, down 2 %. They reckon that unseemly gains for everything of techniques neighborhood had been round $628 million, however due to ongoing investments, pricing obligate within the server market in widespread, higher section expenses, an destructive compund of paraphernalia z mainframe revenue, and investment in future gadget z15 and Power10 processors, IBM booked a pretax lack of $202 million in the universal methods business. That’s really the very even of pre-tax loss IBM had within the 12 months-in the past duration. the first quarter is everything the time a nasty one for IBM’s profitability in systems, so here's nothing new, and over the route of a replete year, huge Blue makes money.

Jim Kavanaugh, IBM’s chief fiscal officer, observed on a call with Wall street analysts closing week that the powerful U.S. greenback has as soon as once again supplied a headwind that diminishes the upshot of curious places income as offers in euro, ponds, yen, renminbi, and other currencies transmogrify into fewer U.S. bucks than they would beget a 12 months in the past. For IBM universal, if you measured its growth at consistent forex, it is simply down 0.9 p.c, in comparison to the four.7 percent decline as pronounced. For the mainframe, the as GAAP profits as mentioned changed into down 39 % in the quarter, and well-nigh the identical at down 38 % at regular curious money, while for energy methods the as-pronounced sales beget been up 6 percent however were up 9 percent at steady curious money. IBM’s storage income inside techniques group fell 11 p.c at consistent forex but 13 % as stated. operating methods revenues, which comprises perpetual licenses for IBM i, AIX, and Linux however a plenty greater chunk that's for month-to-month licenses for the gadget z application stack, rose with the aid of 2 % as mentioned however expanded by 5 percent at regular forex.

As they remind you once in a while, the issue to account for IBM as a all is only how large its existent techniques enterprise is, for those who add in everything the software, technical aid, consulting, outsourcing, and financing that the enterprise does for its system z and vigour systems lines. They grasp a stab at estimating this every quarter, and this time round, in Q1 2019, they reckon that this existent systems traffic had sales of $5.ninety five billion, up 4.7 %, and that its unseemly earnings were around $3.42 billion, up 12.6 percent. (None of this comprises IBM’s public cloud revenues, which they may squabble belong in privilege here, or its database or application software, which you could add on.)

this fashion of issues makes IBM glance as efficacious in systems because it in reality is, as adversarial to so-Nineteen Nineties-meets-the-2010s approach that IBM talks about itself. To subsist fair, IBM can best debate itself in a course that it's measuring itself, and readability has no longer continually been the actual aim of fiscal reporting. just adequate readability to preserve investors and regulators elated is the existent protest because too a grand deal counsel can cause extra problems for a publicly traded traffic than no longer ample. In any experience, this existent systems enterprise groundwork represents about a third of the enterprise’s revenues and about 40 p.c of its unseemly gains, reckoning on the quarter.

That brings us to energy techniques, the iron upon which IBM i runs. here's the sixth consecutive quarter that the energy programs enterprise line grew, and the thrust of Linux on vitality is paying off, primarily in the HPC space. SAP HANA in-reminiscence processing, and quite a few kinds of information analytics, chiefly the benign that makes consume of computer learning with GPU acceleration to deliver the practising for neural networks. The Power9 help cycle for purchasers running large workloads on Oracle 11g and 12c as well as IBM Db2 databases is likewise helping, in particular on the unreasonable conclusion of the vitality line. “both the elevated conclusion and entry even choices posted efficacious growth this quarter as clients proceed to adopt this new expertise,” Kavanaugh observed in reference to revenue of power-based mostly iron.

but power-based mostly storage earnings, just dote the elevated conclusion DS8800 disk arrays, took it on the chin slightly in Q1 2019, and that was due to the downdraft within the mainframe market, which is due in common to the proven fact that the gadget z14 is in the seventh quarter of its lifestyles. it would appear to subsist that IBM wants a new technology of mainframes (most likely the device z15), however that probably won’t occur except 2021 or so, when the Power10 chips are additionally expected to subsist achieve into at the least two exascale-classification supercomputers and likewise subsist unfold across the greater confidential vitality programs line.

according to their salary model for energy server sales and storage revenue in line with vigour iron (like the DS sequence), privilege here is how they account the quarter mapped out compared to those due to the fact the extremely kindly Recession everything started in 2009:

the first quarters for 2017, 2018, and 2019 were trending upwards, although just a little, and would beget regarded even superior had storage hardware income not taken a 13 p.c dive. simply so that you don’t requisite to squint your eyes there, they believe that IBM had $302 million in power techniques income – once again, including servers in response to vitality processors as well as a portion of the storage array hardware revenue that near from things just dote the DS collection – up 3.8 percent. This does not grasp note of income of working programs for power iron or earnings of vigour machinery to IBM’s outsourcing purchasers. That could beget introduced radically to the income circulate from energy, but they beget no course of guessing how a lot that may well be. They these days went out on a limb to try to reckon these numbers for everything of 2018, and that is about as far as they account restful doing.

connected stories

vigor methods: driving greater revenue Than originally notion

Taking At Stab At Modeling The power techniques enterprise

energy systems maintain growing To finish Off 2018

methods A vivid Spot In combined results For IBM

The Frustration Of no longer understanding How we're Doing

power systems Posts enlarge in the First Quarter

IBM’s techniques neighborhood On The fiscal Rebound

massive Blue earnings, Poised For The Power9

The power Neine Conundrum

IBM Commits To Power9 improvements For large vitality methods stores


IBM Vet Peter Porter Named Oracle Federal gadget revenue Director

Peter Porter

Peter Porter, previously a certified customer govt at IBM‘s (NYSE: IBM) public sector enterprise, joined Oracle (ORCL) as director of federal device earnings, G2Xchange and so forth said Monday.

He has greater than 30 years of know-how earnings event and is liable for main a crew of authorities that offers Oracle programs to federal civilian businesses.

Porter held a 29-12 months career at IBM, the dwelling he in the past managed the enterprise’s traffic pile efforts focused on the U.S. Postal carrier and income of the IBM Smarter Cities portfolio.

prior in his corporate profession, he worked in income positions at Tektronix and Hewlett-Packard.

verify additionally

The U.S. military has awarded different transaction agreements to five contractors to supply preparatory designs …

Iridium Communications (Nasdaq: IRDM) suggested $133.7M in complete income for the primary quarter of 2019, …


IBM Tops street Estimates On profits, Comes Up brief On income Expectations

IBM (NYSE: IBM) beat Wall highway estimates on income once more, but got here in short of expectations on salary as it continues to shift its focal point far from hardware and toward cloud computing.

First-quarter adjusted revenue got here in at $2.25, beating road estimates of $2.22 per share. revenue came in at $18.2 billion, wanting the street estimate of $18.5 billion.

The salary and income represented a year-over-year decline from $2.45 a participate and $19.1 billion within the equal quarter a 12 months in the past.

The traffic issued 2019 adjusted EPS guidance of at least $13.90, simply beneath analysts' $13.91 estimate.

"within the first quarter, their cloud revenue enlarge accelerated, and they once more grew in key, excessive-price areas in Cloud and Cognitive software and in consulting," referred to IBM Chairman, President and CEO Ginni Rometty. "IBM's investments in inventive applied sciences coupled with their trade competencies and their commitment to beget faith and security dwelling us smartly to back clients stream to chapter two of their digital reinvention."

Q1 Highlights
  • Cloud and Cognitive application earnings of $5 billion, down 2 %, but up 2 p.c when adjusted for curious money.
  • global enterprise capabilities earnings of $four.1 billion, flat yr-to-year.
  • world expertise features revenue of $6.9 billion, down 7 %.
  • systems salary (hardware and operating methods application) of $1.3 billion, down eleven %.
  • IBM’s shares are up simply a bit over 25 p.c year thus far. Most analysts reliance IBM can prognosticate greater enlarge subsequent yr because it starts to know the fruits of its acquisition of open source cloud utility enterprise purple Hat.

    fee motion

    IBM shares closed up 0.85 % at $145.14 on Tuesday and were down benign of in after-hours buying and selling. 

    linked links:

    IBM Rises After q4 revenue Beat, Cloud profits Up 12%

    Analysts cheer IBM's dawdle To compose Watson obtainable go-Cloud

    photo credit score: ticket Ahsmann (own work), via Wikimedia Commons

    © 2019 Benzinga.com. Benzinga doesn't give funding guidance. everything rights reserved.


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    IBM launches IBM Z, a revamped mainframe with pervasive data encryption

    IBM is betting large on pervasive encryption with a new mainframe dubbed IBM Z that may land new workloads amid data breaches.

    The company has rolled out the IBM Z, its next-generation mainframe that's capable of handling 12 billion encrypted transactions a day. The common notion is that IBM Z will encrypt everything data everything the time and reduce the assail surface for enterprises about 92 percent.

    With the mainframe repositioning, IBM is looking to juice sales of its stalwart z system lineup. At the heart of IBM Z is an encryption engine that will encrypt data associated with any application, cloud service or database.

    The timing is handy given the surge in data breaches and regulations such as the EU's common Data Protection Regulation. Mainframes are still widely used in fiscal services.

    As EU's common Data Protection Regulation (GDPR) looms, tech vendors ready pitches | Video: Tech vendors start lining up their GDPR pitches |

    "We account this will subsist broadly adopted across fiscal services, government, retail and travel and transportation," said Ross Mauri, common manager of IBM Z. "The encryption is faultfinding for everything industries. This new system allows for a customer to encrypt everything data on the mainframe. This feature rose to the top regardless of industry or country. Security is a board even issue."

    IBM said it co-designed the IBM Z with 150 clients including security experts and chief security officers. The eventual time IBM respun the mainframe was when it virtualized Linux and open source software about 15 years ago.

    Make no mistake. Mainframe sales beget a significant repercussion on IBM's hardware business. There will certainly subsist an upgrade cycle, but what's unclear is whether IBM can expand the compass of the IBM Z with its approach to encryption. Mauri said IBM so far has preached and collaborated with the base, but the company brings on anywhere from 5 to 15 new Z customers a quarter.

    Mauri said the core of the system--software, hardware and firmware--is usually in evolution about 3 years. Engineers beget been working on the ground technologies for IBM Z for 5 years. "Customers beget been engaged for more than 2 years," said Mauri.

    Big Blue likewise said it plans to build six IBM Cloud Blockchain data centers with IBM Z as the encryption engine. Those IBM Cloud Blockchain data centers launched in New York, London, Frankfurt, Sao Paolo, Tokyo and Toronto to cater to the fiscal services sector. Mauri said more blockchain centers will subsist added.

    Blockchain explained in modest English | Why Blockchain ushers in the second generation of the internet | Executive's usher to implementing blockchain technology

    "There are six that we've built and more in the future," said Mauri. "We located them around the world for latency and more for regulations and data locality."

  • The pervasive encryption approach includes:
  • Data is encrypted at comfort and in flight wherever it resides. In addition, data can subsist encrypted in bulk given improvements in the silicon dedicated to the cryptographic algorithms.
  • IBM Z protects millions of encryption keys with tamper responding hardware that self destructs at any symptom of intrusion.
  • Encrypted application programming interfaces so developers can build applications and services.
  • As for pricing, IBM unveiled three container pricing models. Pricing for new microservices and applications can subsist co-located based on attribute of service requirements. Application evolution and test environments will subsist tripled so capacity can subsist raised without a license increase. And there's pricing model for payment systems, which is based on the volume of payments not capacity.

    These new pricing models will subsist available by the cessation of the year for z/OS V2.2 and z/OS V2.3.

    IBM Z will subsist able to back 12 billion encrypted transactions a day, two million Docker containers and 1,000 concurrent NoSQL databases via three times the recollection of the z13 and 3x faster I/O and transaction processing.


    How to Add Gamification to Your B2B Marketing Strategy

    See how Mint.com, SAP, IBM, Ford and Facebook consume gamification for everything from lead gen to sales and CX

    “I abominate games” said no one ever.

    Who doesn’t fancy a kindly game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to irate Birds to grand Theft Auto, games are a major source of entertainment for players from everything background and ages. The joy of competition and the allure of the elevated score has driven people to expend a lot of their time and money gaming. So, it is only natural that businesses consume this proven appointment strategy to drive bottom line growth.  

    What is gamification?

    Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and smooth course to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most faultfinding things to account while integrating game mechanics into your marketing strategy is

    Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user savor that shows progress, provides feedback and creates a career path.

    The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible chance it provides to measure and monitor appointment with a target audience. 

    What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,

    Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an Interesting approach to explore.  Demandbase is an illustration of a B2B brand doing this well. They forward direct mailers, personalized emails and messages to engage users while leveraging various channels and Interesting gamification promotions to incentivize users. Organizations can likewise deploy gamification internally to animate collaboration across marketing, sales and other teams and offices that leads to better results.

    A 2010 Harvard traffic Review study on what motivated people at their jobs, organize that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. acknowledge five more questions to even up. refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t everything games. You’ve got metrics to achieve and ROI to measure. What Do you hope to accomplish from your gamification strategy? What benign of behavior can you expect to drive? And most importantly, how will you leverage gamification in the B2B context? 

    Drive online community engagement

    As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community savor can serve you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members participate information and acknowledge questions about SAP products, repost key questions, and even serve update and edit FAQs for different topics.

    “That means the majority of the content, the majority of the responses is actually happening by their customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”

    To gamify the community, SAP reviews how users are helping other users with companionable sharing of faultfinding community threads, solving typical user problems, commenting on inevitable products or issues, reposting, answering questions and overall activity are everything desired goals.

    As a reward, SAP designates inevitable lively users as “expert” in different areas. Experts devour a special status in the online community when they participate information or acknowledge questions.

    SAP’s online community is a quintessential illustration of gamification done well. Its reward program fulfills community members’ fundamental requisite for autonomy, competence and reliability, thereby driving long-term engagement. 

    Lead generation

    Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and traffic profiles clamoring for attention out there, beget made traditional methods of capturing lead information ineffective.

    Think about it, if your lead generation were to subsist fun and entertaining, you’d subsist so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll requisite to collect and organize apposite lead information. Gamifying your customer facing content will not only serve you attract a lot more leads but will likewise serve you retain them there by making experiences more engaging. This is the flawless instrument for you to procure those opt-ins and sign-ups. Companies dote Mint.com (Intuit’s fiscal management solution) beget successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:

    This is a simple quiz that featured on a Mint computer game intended for elevated school teens. The game asked questions related to personal finances in the real-world context. But what’s really Interesting about this game, is that Mint is actually investing in leads. The target audience for this game are not going to subsist consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.

    Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the course for leveraging user behavior to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not beget engaged. In order to drive ROI, you requisite to understand what users are doing to serve personalize their savor with your brand.”    

    Another grand illustration of B2B gamification done privilege is IBM’s Innov8 platform. Innov8 is a section of an academic initiative by IBM to account for traffic process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to subsist the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and ascertain how to compose their Planet smarter, revolutionize industries and unravel real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the common public, the game resulted in 100X the investment achieve into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users requisite to symptom up before playing.

    For B2Bs already using email automation for lead generation, gamification is an excellent course to retain customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – compose email signup a participation requirement. Your tool’s drip campaign capabilities can forward regular reminders to customers, encouraging them to retain engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, campaign Monitor, etc. can serve you track the success (open rates & CTRs) of your gamification strategy. 

    Sales training and performance management

    If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after fiscal compensation, the next key motivators for sales professionals are internal recognition, and competition.

    7 ways gamification improves the effectiveness of your sales team:

  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Improves long-term performance:Traditional incentive programs such as contests might serve change short-term behavior, but they rarely inspire on-going improvements. Gamification is easier to manage and does require significant resource allocation.
  • Prompt and efficacious onboarding:Gamification can serve new hires and associates quickly assimilate into the organization - it jumpstarts engagement, reduces turnaround time and significantly shortens the onboarding time.
  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Provides individualized motivation: Through gamification, each sales rep receives a unique savor mapped to their personal behaviors, as well as formal training and coaching in both sales and product knowledge.
  • Improves resource adoption and utilization: Organizations utilizing gamification can motivate their sales rep to input high-quality, accurate data into the CRM system, while amping-up lore sharing between partners from external channels.
  • Delivers real-time feedback: As gamification constantly monitors performance and results, your sales reps receive existent time feedback, rather than having to wait for weekly meeting or annual reviews.
  • Offers better customer experience: Engaged, well-trained sales reps are more likely to deliver a superior customer experience.
  • Considering how competitiveness has been an integral component to sales success, it’s only rational to add sales gamification into your sales team.  Furthermore, factors such as training programs, operations and team management beget a direct repercussion on your revenue. While organizations should subsist looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must subsist frequently optimized to ensure relevancy in the program. He says, “Sales organizations watch to leverage community and competition more than most programs. But people are fundamentally motivated by the very intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should subsist long-term engagements but should subsist frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”

    The potential to test and apply gamification to your sales team is virtually limitless. It could subsist as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to intricate CRM integrations. To subsist effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will serve you promote collaboration and other elevated value behaviors throughout your sales channels, ultimately driving more revenue for your business.

    Automobile giant Ford wanted to help the effectiveness of its sales and service reps across 450 dealerships. To Do so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% enlarge in site usage. After gamifying the system, sales and service reps could toil toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company likewise organize a positive correlation between appointment and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in traffic performance. Technology providers such as ConnectLeader, Appboy and Bunchball can serve you achieve gamification to toil to enlarge employee engagement, help training and drive win rates from your sales team. 

    Improving customer experience 

    We know how faultfinding positive customer experiences are. Gamifying the customer savor takes more than just adding points or badges. Designing a better customer savor requires a strategic shift, one based on in-depth analysis of the current status of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey. 

    Any key customer touchpoint could compose consume of gamification, from product exploration on your website to interactive troubleshooting. However, you must bethink that grand gamification simplifies customer interaction with your brand. It must overcome the pain points of your customer experience. 

    4 Strategies for crafting better customer experience:

  • Easy sign-up process: Customers appreciate a registration process. Avoid long forms or lengthy questions. Try to purge everything barriers for a customer to join.
  • Personalize offers: Personalized offers inspire customers to purchase more and fosters brand advocacy.
  • Keep the rules simple: Loyalty programs requisite easy-to-understand rules. If your rules are complicated and confusing, customer will quickly lose interest in the rewards program.
  • Reward non-purchase activity: compose it smooth for your customers to deserve points. Most loyalty programs are abandoned because customers procure bored with the unhurried reward accumulation.
  • Facebook’s bug bounty program is a classic illustration of gamifying customer savor through crowdsourcing. Google, Uber, Mozilla and Adobe, everything elope bug bounty programs that reward users who serve retain the community safe by reporting vulnerabilities in their services. 

    Several banks and other fiscal institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements dote this, you can serve your customers find appropriate products quickly and it is course more fun course than reading fine print. 

    What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are lively on multiple devices across variety of channels. Marketers requisite to consume gamification across these different channels so a single user feels dote they are engaging in one fluid and holistic experience.” 

    Game on!

    Many brands beget achieved grand success with gamification to motivate customers toward action. You could too. 

    If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with minuscule competitions, quizzes, and challenges that reward users differently and view what works best for your audience. Rinse and repeat. kindly luck!


    Posts Tagged ‘LDRA’

    With an accompanying conference program entitled ‘We are the Internet of Things’, the organisers of this year’s Embedded World, in Nuremberg, Germany, set out its stall with a limpid message.By Caroline Hayes, Senior Editor

    The halls of Messe Nuremberg were teeming, as visitors came to find out what the 900+ exhibitors were showcasing. They came from 37 countries, the organisers say, for a existent cross section of the embedded industry.

    902 companies exhibited at this year's Embedded World, Nuremberg, Germany

    As the companies battled for space on the exhibition floor, a number likewise partnered up to compose announcements about collaborative efforts.

    Green Hills Software was one such company, announcing tools and compilers for imagination Technolgies’ MIPS CPU IP and likewise an announcement with ARM for the automotive space.

    The Green Hills’ tools and compilers for Imagination’s MIPS CPU IP includes back for the microMIPS code compression instruction set architecture. It is available now and supports MIPS 64bit Warrior M-class and I-class CPUs. Hardware virtualization versions will subsist available in the second half of this year.

    The collaboration with ARM is a compiler optimized for the ARM Cortex-R5 processor for automotive design. The latest version of the compiler scored 1.01EEMBC Automarks/MHz using the Cortex-R5 Traveo automotive MCUs from Spansion – a 30% enlarge on previous performance scores.

    As an international show, Embedded World offers the random to ascertain other cores from other nations. One such is Cortus, based in the south of France. The company announced three new partners porting to its architecture, and simultaneously highlighted its two latest cores (the 32bit APS23 and APS25, based on a Cortus v2 instruction set). There was likewise collaboration news, with the announcement that Blunk Microsystems is to present Target Tools IDE for Cortus software development. The Eclipse-alternative embedded software CrossStep IDE and TargetOS RTOS is available now for the APS processor cores. It is, says the company, fast, small, and pre-emptive RTOS ported to the APS architecture.

    Other partners were highlighted at the show, namely, the CycloneTCP, from Oryx Embedded, a dual IPv4/IPv6 stack which is interoperable with existing TCP/IP systems and ready for the next-generation of Internet connected designs, using the IPv6 protocol.

    There was likewise the advice that Nabto’s device software now offers Cortus licensees “Skype-like” secure point-to-point connectivity from devices to smartphones, PCs and large data systems. The device software has a minuscule firmware footprint for minimalist processor cores.

    Cloud ServicesAnnouncements at the account for related to IoT, including Wind River’s IoT-Enabled Helix Portfolio. The company announced additional application and data services in the cloud to its OS and IoT software platform via Wind River Edge Management System, its recent, cloud-based technology stack that is section of the Intel IoT Platform. The Helix portfolio covers secure and managed knowing devices at the edge of the network, through gateways, across the network, and up into the cloud. The company has integrated Edge Management System, with VxWorks RTOS, Wind River Linux, and Wind River knowing Device Platform.

    Wind River's Helix platform address IoT Cloud services

    IoT professional services were likewise announced, such as an IoT start-up package, device agent configuration, application/agent interfacing, cloud applications development, and IoT safety and security requirements support.

    The company likewise addressed the emerging markets of wearables and HPEC (High Performance Embedded Computing) markets with the Microkernel Profile for VxWorks. The small-footprint RTOS is designed to create IoT-ready differentiated devices, such as sensor hubs, microcontrollers, and wearables, as well as HPEC’s intensive data processing.

    Automated testingLDRA announced a collaboration, with Texas Instruments, supplying automated unit testing as section of the SafeTI Compliance back Packages (CSPs) for the Hercules microcontroller software components. .

    Safe-TI saves evolution time and is an illustration of the spirit of collaboration at this year's Embeddd World

    The SafeTI CSPs redeem verification and evolution time by streamlining software validation and the static and dynamic analysis test results, with code traceability covering code attribute metrics serve customers comply with functional safety standards. The CSPs are now available for the HALCoGen software, a graphical device configuration and driver generation instrument for Hercules MCUs, and likewise for the Hercules SafeTI Diagnostic Library, made up of software functions and response handlers.

    LDRAunit is an IDE for automated unit test generation and management which can subsist used to re-execute the unit-level tests within their own environment in order to hasten up system verification. Jim McElroy, Vice Presidnet of Marketing, LDRA, explained that it takes the smallest piece of testable software in an application, and isolates it from the comfort of the code and determines whether it is behaving as it should. Code units can subsist tested separately before being integrated into modules and then systems. The profit of this is that it is easier to identify parts of the code which may subsist falling short of expectations. It is likewise able to generate test case drivers in the application language, which can subsist C, C++, Ada or Java so that it is executable on the host evolution and target platform.

    Lynx moves to ARMSecurity was another mentioned in the very breath as IoT at Embedded World, and Lynx Software Technologies focused on security with its announcement that it is affecting to ARM-based processors for its LynxOS 7.0 RTOS and LynxSecure separation kernel hypervisor.Initially, the LynxOS 7.0 will migrate to the ARM Cortex-A processor cores, such as those available from Freescale, Texas Instruments and Xilinx.

    LynxSecure is being migrated to Cortex-A processor cores that present hardware virtualization support.“Data security is always important, but in industrial, transport and health systems it is absolutely vital as the paraphernalia may subsist implementing life-sustaining functionality,” said Nandan Nayampally, vice president of marketing, CPU group, ARM. “Moving LynxOS 7.0 to the ARM Cortex-A processor family will serve their partners deliver on the promise of a secure, reliable and connected world,” he added.

    The LynxSecure separation kernel hypervisor adds security features, such as isolation on a single hardware platform, and separating the memory, CPU and devices without requiring an auxillary OS. The hypervisor’s virtualization technology sits above the separation kernel, and uses hardware virtualization features organize in the newest ARM cores, can provide performance very immediate to the aboriginal speeds for guest operating systems running in the isolated domains. The kernel can securely divorce different networks in the IoT gateways, and it can securely partition persistent storage to seclude faultfinding information from malicious threats.

    Robert Day, Vice President of Sales and Marketing, LynxWorks Software described the separation kernel and “Type-0” hypervisor bare-metal architecture, as being designed from the ground up, which is the differentiating feature, he notes, as it removes the unnecessary functionality from the security sensitive hypervisor mode, yet virtualizes guest OSes in a small, standalone package. This combination allows it to elope one or more guest OS (real-time or GPOS) on embedded, desktop or server platforms.

    In addition to back for ARM, LynxOS 7.0 currently supports the most well-liked reference targets in the Intel and PowerPC architectures, explained Robert Day, including the Intel 4th Generation Core, and the Freescale QorIQ processors. LynxOS 7.0 Board back Packages are available for targets from GE knowing Systems, Curtiss Wright, and Extreme Engineering.

    Security was likewise a theme for Vector Software, as it announced the latest verison of its VectorCAST 6.3, with a micro harness architecture to address the smaller microprocessor of IoT and M2M applications.

    The company believes that IoT and M2M will drive some intelligence back to the periphery of the network, making autonomous operation of cessation points a faultfinding focus.

    The new version likewise provides enhancements for test collaboration, Change-Based Testing (CBT), and massively parallel testing, designed to leverage test cases and test results across the enterprise. Code changes can subsist independently test by running only those tests affected by the source code changes, reducing test cycle times.

    ARM mbedTwo more large names, ARM and IBM, used the account for to unveil the ARM mbed IoT Starter Kit – the Ethernet Edition, engineered to channel data from Internet-connected devices directly into IBM’s Bluemix cloud platform.ARM supplies the secure sensor environment and IBM provides cloud-based analytics, mobile and application resources, for prototyping both devices and services for the IoT.

    The kit consists of an ARM mbed-enabled evolution board from Freescale, powered by an ARM Cortex-M4 based processor, together with a sensor IO application shield.

    Future versions of the kit will elope the new ARM mbed OS and consume ARM mbed Device Server software to enlarge the compass of security, communication and device management features that can subsist integrated. The pair likewise talked about future versions for cellular, Wi-Fi and Thread technologies.

    “The Internet of Things is about bringing the physical and digital worlds closer together, to allow businesses to better understand and interact with what is happening around them,” said Meg Divitto, Vice President for IoT, IBM. “In order to compose this toil for businesses, it needs to subsist simple to connect physical devices into the cloud, and to build applications and insights around them. IBM Bluemix and the new ARM mbed starter kit are designed to substantially enhance that effort.”

    Other ARM mbedOS advice in Nuremberg, was the Express Logic announcement that it was to relate the ARM mbed ecosystem for IoT product development. Its ThreadX RTOS and NetX Duo IPv6 network stack will back mbedOS with RTOS capabilities and networking for IoT networked applications, with the connectivity, security and device management for IoT devices.

    Express Logic joins the ARM mbedOS ecosystem

    ThreadX brings priority-based, pre-emptive scheduling and Preemption-Threhold Scheduling, priority inheritance, event chaining, event-trace, runtime stack analysis and deterministic processing, as well as safety certification for TUV IEC 6150 and IEC 62304 for medical, industrial and transportation applications, with DO-178B for avionics.

    The addition of NetX Duo provides both IPv4 and IPv6 functionality for developers to configure interface addresses automatically through its Stateless Address Autoconfiguration protocol, to harness the billions of additional IP addresses that will subsist available with IPv6.

    Australian company, Altium, made several announcements, including updates to its Designer PCB design tool. Atium Designer 15.1 now includes a wizard for xSignals that is claimed to redeem time on configuring length-matching rules, and a bikini overlay back has been added for rigid-flex designs, so that users can add layer to view in 3D. There is likewise now a 3D PDF output documentation, to view a PCB design in 3D from any compatible PDF viewer.

    The company likewise announced the release of the TASKING C compiler for the Renesas RH850 microcontroller family and for the Generic Timer Module (GTM-IP MCS) from Robert Bosch.The RH850 is used in many automotive applications and hte GTM IP module is used in generic timing for power train, power steering, chassis and transmission control.

    The first stable release of the C compiler for the GTM/MCS will subsist available this month and joins the C compilers integrated into releases of TASKING’s automotive instrument suites for Infineon’s TriCore/AURIX, Freescale’s Power Architecture Qorriva, STMicroelectronics’ Power Architecture SPC5xx as well as the Renesas RH850.

    Caroline Hayes



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